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Quick Fact – The Other Keno

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KENO broadcasting station license, 1941


When Maxwell Kelch applied for call letters for his Las Vegas, Nevada radio station, he requested KLVN as a first choice and KENO as a second, certain the Federal Communications Commission wouldn’t approve a gambling-related name.

The FCC apologetically notified Kelch that KLVN already was in use elsewhere so he’d have to accept using the alternative, KENO — what he wanted all along.

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