From left to right, Mert, Lou and Al Wertheimer

1907-1958

Wertheimer was their name. Three of these four Michigan-born brothers became full-fledged, successful gambling operators in the first half of the 1900s, their reach spanning five states: Michigan, Ohio, Florida, California and Nevada.

“As gamblers, Al, Mert and Lou became almost as well-known Detroiters as the automobile pioneers. However, the only thing the Wertheimers built was their reputation as being fabulous spenders and operators of plus gambling establishments here and in other cities,” wrote Ken McCormick in the Detroit Free Press (June 9, 1953).

The brothers, from eldest to youngest, and their birthdates were:

Myrton “Mert”                    June 12, 1884
Louis “Lou”                        September 19, 1887
Alfred “Al” John                January 30, 1889
Lionel Abraham                 May 30, 1890 (he wasn’t involved in gambling)

Today, Mert’s 136th birthday, we take a chronological look at most (20) of the threesome’s gambling enterprises over five decades.

1900-1910s

The Wertheimers began their careers with offering illegal gambling in Cheboygan, their hometown, using billiards/pool halls as their front.

In 1907, Al and Lou opened and operated the New Cheboygan Billiard & Pool Hall, renaming it the Model Billiard & Bowling Parlor a year later. After a 1911 fire there, Al moved to Detroit; Mert went, too, in 1915. Lou stayed put until 1925.

1920s

Mert and Al spent this decade plying their unlawful trade at various venues, mostly in Detroit. Later in the decade, though, Lou and Al opened a club in Cleveland, Ohio. Because police raids of their unlawful businesses were frequent, the gamblers simply packed up and opened elsewhere.

Grand River Athletic Club, Detroit, Mich. Mert and Al opened this bowling, billiards/pool and gambling club in 1922.

Monte Carlo, Detroit, Mich. Mert ran this club of his from 1922 to 1927.

Colonial Billiard Parlor, Detroit, Mich. Mert and his friend, Raymond Reuben “Ruby” Mathis, opened the Colonial in 1923.

Park Avenue Health Club, Detroit, Mich. One of Al’s gambling enterprises, run out of the Charlevoix Hotel starting in 1923.

Shawnee Club, Cleveland, Ohio. Al and Lou launched the Shawnee in 1925 with the county sheriff’s blessing despite gambling being illegal in the state. A public official closed the club in 1931.

Aniwa Club, Detroit, Mich. Al’s project starting in 1929, this was the Wertheimers’ first high-class nightclub, offering fine dining, dancing and entertainment. After numerous raids for alcohol and gambling, both illegal, he changed the club to members only.

Chesterfield Club, Detroit, Mich. Mert partnered and co-ran the club with Detroit gamblers Lincoln Fitzgerald and Danny Sullivan. The trio operated as the Chesterfield Syndicate with Mert in charge and Fitzgerald second in command. Consequently, that trio would be convicted in 1946 of illegal gambling there, in Macomb County.

The syndicate operated with the permission of the Purple Gang, which controlled the Chesterfield and other gambling operations. Another set of brothers, the Bernsteins — Abraham/”Abe,” Joseph/”Joe”, Raymond and Isadore/”Izzy” — led this violent group, also involved in bootlegging, murder, extortion, armed robbery and kidnapping.

Colonial Billiard Parlor

Aniwa Club

1930s

During this decade, Mert moved to South Florida, and Al and Lou relocated to Southern California. Then, casino gambling in Florida was illegal as were banking* and percentage** games in California.

Beach and Tennis Club, Miami, Fla. For the upper class, Mert opened this place in 1931 in The Shadows mansion formerly of Carl G. Fisher. It offered dining, dancing, illegal gambling and illegal alcohol, no tennis.

Clover Club, West Hollywood, Calif. Al and Lou’s first gaming establishment in California, they ran it from 1933 to 1936.

Dunes, Cathedral City, Calif. Al and Lou opened it in 1936 on 20 acres just outside Palm Springs. Al closed it in 1941.

Colonial House, Palm Springs, Calif. Al aimed to capture the elite as customers with its 1937 debut. “This one masqueraded as a ‘private hotel,’ but just about everyone in town knew there was a secret staircase hidden behind a cupboard in the pantry that led to an underground casino, bar and bawdy house,” Bob Schulman wrote in the HuffPost (May 15, 2013).

Royal Palm Club, Miami, Fla. Miami city councilman Arthur Childers owned the club, and Mert operated its gambling starting in 1937.

Kaufman’s Plantation, Hallandale Beach, Fla. Mobsters Vincent “Jimmy Blue Eyes” Alo, Julian “Potatoes” Kaufman and Meyer Lansky owned the casino, which Mert helped run beginning in 1939.

Beach and Tennis Club

Dunes

Royal Palm Hotel

1940s

This decade took Mert and Lou to Reno, Nevada, where gambling had been legal since 1931, while Al remained in California.

Bonanza Club, Reno, Nev. Lou bought into the business in 1944 and ran it until the Mapes’ 1947 debut.

Colonial Inn, Hallandale Beach, Fla. Mert was involved with this Lansky-owned property only for the 1945 winter season.

Robbin & Robbin / Nevada Club, Reno, Nev. Around 1945, Mert, Fitzgerald, Sullivan and Mathis wormed their way into and took over Robbin & Robbin, renaming it the Nevada Club afterward.

Mapes, Reno, Nev. Lou and partners, Bernard “Bernie/Mooney” Einstoss, Frank Grannis and Leo Kind, leased and ran this hotel’s casino starting in 1947.

Mapes and Riverside hotels

1950s

This decade marked the end of the Wertheimer brothers’ gambling involvement and their lives.

Riverside, Reno, Nev. Mert took over the lease and operation of this hotel’s gambling concession in 1950. In 1951, Lou joined Mert at the Riverside and worked alongside him for a few years.

Al passed away in 1953 at age 64.

In 1955, Mert, Mathis and others bought the entire Riverside property from George Wingfield. In 1958, Lou died at 70 then Mert followed two months later at 74.

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*Banking games = those in which bets are placed against a house, bank or dealer

**Percentage games = banking games with relatively disproportionate odds

Sources

1947

This year, the United States’ Reconstruction Finance Corporation (RFC) co-financed construction of a gambling enterprise via its $975,000 loan for the Mapes hotel-casino in Reno, Nevada.

Under Attack

Three years later, Senators William Fulbright (D-Ark.) and Paul Douglas (D-Ill.), members of a committee investigating the RFC’s past lending practices, publicly criticized the group for using federal funds for what included a gambling enterprise and for doing so knowing two of its operators — Louis “Lou” J. Wertheimer and Bernard “Bernie/Mooney” Einstoss — had ties to the underworld. Further, in making the loan, the RFC had overruled the determination of the San Francisco office and Washington RFC review committee not to grant it. The loan went through.

It was “poor public policy” for the RFC to help “big-time gambling,” Fulbright said (Nevada State Journal, July 4, 1950). “It’s a very serious matter to involve public money with characters of this kind.”

Intended Use

The federal government had established the RFC in 1932 to boost the country’s confidence, recapitalize banks and stimulate loans during the Great Depression. The corporation was to help state and local governments finance public works projects and provide loans to banks, businesses, railroads and agricultural entities.

With respect to the Mapes’ financing, RFC officials argued that in places like Reno where gambling was legal, loaning money to a hotel with a casino was no different than doing so for a hotel with a bar. They argued that the casinos’ profits were minor and, therefore, irrelevant. They insisted the Mapes loan was sound and in the public’s interest, and collateral was ample. They denied knowing about Wertheimer and Einstoss’ mob connections.

Douglas agreed the loan was legal but questioned its ethicality. He countered that the gambling areas generated 98 percent of the Mapes’ net profits.

Ultimate Fate

The federal government disbanded the RFC in 1957. The Mapes closed in 1982.

Sources

Einstoss

1939-1941

Bernard “Bernie” Einstoss was a well-known gambler in Northern Nevada for nearly two decades, between 1947 and 1965.* Prior to that, he masterminded and executed a scheme to fix horse races** in California by bribing and threatening jockeys to “pull” the horses they commandeered, or keep them from winning.

Einstoss went by the name Barney Mooney and introduced himself to people as Mooney.** He earned the nickname “Big Mooney,” wrote John Christgau, “because he liked to sweep into fancy nightclubs and set up the house with drinks — especially champagne, if he was flush from a big winning bet” (The Gambler and The Bug Boy). Einstoss began placing bets in grade school on marbles and chocolates and by high school, which he dropped out of, had progressed to wagering on prize fights, horse racing, baseball and more.

How It Worked

Einstoss, 27, with the help of some accomplices, launched his race fixing scheme with the season’s start in 1939 in Southern California, where he ran a suite of bookmaking rooms in Los Angeles with fellow gamblers, Benjamin Chapman and I.W. “Doc Kebo” Kivel.

The three spread tips around Hollywood movie lots that specific horses were sure to win in certain races, and they’d take the bets on them. Specific targets were high rollers like George Raft and Don Ameche. Then Einstoss would have the jockeys riding those horses deliberately lose the races. The trio profited from the betters’ (or suckers’) losses, assuredly and amply.

Manipulation Of Jockeys

Einstoss had intermediaries recruit and pay jockeys who could be bribed, typically those who were young, under age 20 for instance, vulnerable and desperate for money. Based on handicapping percentages, Einstoss determined which horses he wanted to lose and got word to the corresponding jockeys to “pull” them, sometimes multiple horses for one jockey in a day. Einstoss paid the riders $200 (about $3,500 today) per favorite and $100 ($1,700 today) per longshot horse they pulled and paid the go-betweens $200 per jockey they turned.

Einstoss had thrashed a jockey who hadn’t done what he’d asked, and most expressed a fear of him and belief that he’d kill them if provoked. In at least one instance, when a jockey failed to lose a race because he couldn’t physically restrain the horse, Einstoss told him, “You cost me $30,000! Thirty-thousand dollars! I’ve thrown boys in the ocean for less” (The Gambler and The Bug Boy). (This is equivalent to about $532,000 today.)

“These boys, I feel sorry for personally because I believe that they are just young kids, that is all, and they are not mature. They have not the state of mind to think things out … and they are tempted with easy money … far more than they ever saw before in their lives,” Jerry Giesler, chairman of the California Horse Racing Board, said at a hearing where numerous jockeys were compelled to tell what they knew about the race fixing.

Perpetrators Caught, Plot Halted

In November 1940, following an investigation, Einstoss was arrested and, eventually, so were his partners in crime. They were his brother, gopher and bet taker, Jack Einstoss; gamblers Chapman and Kivel; and two middlemen, Saul “Sonny” Greenberg, a horse trainer, and James Joseph Murphy, real name Irving Sangbusch, a race track follower.

Because fixing races wasn’t illegal (yet) in California, the group was charged with conspiracy and contributing to the delinquency of minors (the jockeys).

The Prosecution’s Case

At the trial, which began on February 28, 1941, the State of California argued that the defendants ran bookmaking establishments and through control of jockeys, altered the outcomes of races on which they’d accepted wagers and themselves had bet at the tracks. Prosecutors alleged that the group had fixed more than 100 races at various tracks — Hollywood Park, Del Mar, Bay Meadows and Tanforan — yielding an estimated $1 million (about $17.7 million today).

Sangbusch/Murphy testified for the state in exchange for removal of the charges against him. He explained that Reno, Nevada mobster and illegal gambler William “Bill/Curly” Graham had suggested to him that he contact Einstoss and had furnished the phone number. Sangbusch followed through, and the next day met with Einstoss, Kivel, Chapman and others at the bookies’ Hollywood headquarters, where they discussed the race fixing strategy. Subsequently, Sangbusch began working as an intermediary for the group. He admitted to having distributed about $20,000 ($355,000 today) in bribes from Einstoss to certain jockeys.

Defense: Gambler With Scruples

When Einstoss, free on $3,000 bail, took the stand, he claimed he made money by gambling on odds as opposed to race fixing through bribing jockeys. His attorney, Paul McCormick, argued that Einstoss was “always an honest gambler” (Los Angeles Times, May 3, 1941) yet admitted that Einstoss had given money to the jockeys and had known the jockeys, of their own accord, likely were going to pull their horses.

“But the facts are that the jockeys approached Einstoss,” not the other way around, McCormick added. “They were touting him to bet on certain horses and he paid them money for their tips. It is very probable that they might have pulled those horses to make their tips good and therefore collect more money.”

During final arguments, Einstoss “burst into tears,” got up, left the courtroom, went into an adjoining room, sat and sobbed (Nevada State Journal, May 16, 1941).

The End Result

After two months of testimony, at May’s end, the jury found Einstoss guilty on four misdemeanor counts of contributing to the delinquency of minors but not on the conspiracy charge. The judge ordered he serve a year in county jail and pay a $1,000 ($17,000 today) fine. The convicted man did both.

Subsequently, Einstoss moved to Reno, Nevada. Over the ensuing decades, he co-owned and had some involvement in the casino operations at the Mapes and Riverside hotels and the Horseshoe Club in Reno, along with the Bal Tabarin at Lake Tahoe in Crystal Bay. He had a smaller, nonoperational ownership in Caesars Palace in Las Vegas.

Most of the jockeys who participated in the plot were suspended indefinitely from horse racing in California.

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* Bernard Einstoss died in 1966 at age 53 in Southern California.
** Horse racing under the parimutuel wagering system has been legal in The Golden State since 1933.
*** The name “Mooney” comes from the Gaelic word “maoin,” which translates into “wealthy” or “descendant of the wealthy one.”

Sources