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	<title>wheelbarrow &#8211; Gambling-History.com</title>
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		<title>Now, That’s A Publicity Stunt</title>
		<link>https://gambling-history.com/now-thats-a-publicity-stunt/</link>
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		<dc:creator><![CDATA[Doresa Banning]]></dc:creator>
		<pubDate>Thu, 13 Jun 2019 01:11:23 +0000</pubDate>
				<category><![CDATA[Dennis Day]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[It Really Happened]]></category>
		<category><![CDATA[Myrton "Mert" Wertheimer]]></category>
		<category><![CDATA[Publicity Stunts / Promotions / Advertisements]]></category>
		<category><![CDATA[1951]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[casino history]]></category>
		<category><![CDATA[dennis day]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[gambling history]]></category>
		<category><![CDATA[gaming history]]></category>
		<category><![CDATA[mert wertheimer]]></category>
		<category><![CDATA[photographers]]></category>
		<category><![CDATA[publicity stunt]]></category>
		<category><![CDATA[reno nevada]]></category>
		<category><![CDATA[Riverside Hotel]]></category>
		<category><![CDATA[silver]]></category>
		<category><![CDATA[wheelbarrow]]></category>
		<guid isPermaLink="false">https://gambling-history.com/?p=686</guid>

					<description><![CDATA[1951 The Irish tenor, Dennis Day, was about to begin a singing engagement at downtown Reno’s Riverside hotel in the summer of 1951. Day is known for his appearances on the Jack Benny comedy show and his own television show, A Day in the Life of Dennis Day. To promote his performances, he participated in [&#8230;]]]></description>
										<content:encoded><![CDATA[<div id="attachment_1147" style="width: 344px" class="wp-caption alignleft"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1147" class=" wp-image-1147" src="https://gambling-history.com/wp-content/uploads/2019/06/Dennis-Day-72-dpi-SM.jpg" alt="" width="334" height="552" srcset="https://gambling-history.com/wp-content/uploads/2019/06/Dennis-Day-72-dpi-SM.jpg 436w, https://gambling-history.com/wp-content/uploads/2019/06/Dennis-Day-72-dpi-SM-91x150.jpg 91w, https://gambling-history.com/wp-content/uploads/2019/06/Dennis-Day-72-dpi-SM-182x300.jpg 182w" sizes="(max-width: 334px) 100vw, 334px" /><p id="caption-attachment-1147" class="wp-caption-text">Dennis Day</p></div>
<p><span style="color: #000000;"><u>1951</u></span></p>
<p><span style="color: #000000;">The Irish tenor, <strong>Dennis Day</strong>, was about to begin a singing engagement at downtown Reno’s Riverside hotel in the summer of 1951. Day is known for his appearances on the Jack Benny comedy show and his own television show, <em>A Day in the Life of Dennis Day</em>.</span></p>
<p><span style="color: #000000;">To promote his performances, he participated in a photo shoot for local media. Dashing in a suit and tie, he creatively posed for the cameras, sometimes with beautiful women, others without, but always beside a red wheelbarrow allegedly filled with 25,000 silver dollars, said to be his salary for the two-week gig.</span></p>
<p><span style="color: #000000;">About 30 minutes into the shoot, Day suddenly upended the wheelbarrow and poured its contents into the hotel’s swimming pool. As the silver dollars cascaded through the green water to the bottom, casino manager <span style="color: #ffcc00;"><a style="color: #ffcc00;" href="https://gambling-history.com/investigation-of-the-death-of-mobster-gambler-mert-wertheimer/" target="_blank" rel="noopener noreferrer"><strong>Myrton “Mert” Wertheimer</strong></a></span> and hotel manager <strong>Arthur Allen</strong> sprinted over to Day.  </span></p>
<p><span style="color: #000000;">“What do you think you’re fooling with—hay?” yelled an outraged Wertheimer.</span></p>
<p><span style="color: #000000;">“It’s supposed to be my money. I’ve been kept waiting an hour for this deal, and I have an appointment with a doctor. My throat is sore,” Day said then quickly retreated.</span></p>
<p><span style="color: #000000;">Within minutes, Wertheimer had people diving for and recovering the coins from the pool for fear they’d rust.</span></p>
<p><span style="color: #000000;">“Proof that Day’s action wasn’t in the script was furnished by the photographers themselves, who were so flabbergasted, they didn’t catch a picture of the silver sliding into the briny,” wrote reporter John Burns (<em>Nevada State Journal</em>, July 18, 1951).</span></p>
<p><span style="color: #000000;">It wasn’t until much later that Wertheimer and Allen saw the humor in Day’s <span style="color: #ffcc00;"><a style="color: #ffcc00;" href="https://gambling-history.com/the-lady-of-chance-au-naturel/" target="_blank" rel="noopener noreferrer">stunt</a></span>. Though they probably wanted to, they didn’t fire Day, who likely received his pay in the form of a check.</span></p>
<p><span style="color: #ffcc00;"><a style="color: #ffcc00;" href="https://gambling-history.com/sources-now-thats-a-publicity-stunt/" target="_blank" rel="noopener noreferrer">Sources</a></span></p>
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