1949

“Eight the hard way!” “It’s the Big Dick!” “Next shooter, please!” “Seven, you lose!”

When translated into the French language, these common phrases shouted by stickmen during craps lose their pizazz and bite, their je ne sais quoi, so to speak: “Dix difficile!” “C’est le gros Richard!” “Au suivant, s’il vous plaît!” “Le sept est perdant.”

This was the quandary Louis Ceresol faced when he set out to import the American dice game to the Casino de Monte-Carlo in Monaco in 1949. “C’est impossible,” the director of gambling said, referring to achieving a similar effect in the language of love. Ultimately, Ceresol opted to have his croupiers banter in English.

After all, he was instituting craps at the 80-year-old gambling house primarily for its American patrons, who were more familiar with it than with the French games it offered then: single-zero roulette, baccarat, chemin de fer and a high-low card game.

“Too often, Ceresol says, the American tourist comes into the Monte Carlo casino with his hands in his pocket and goes out with them still in his pocket,” reported the Nevada State Journal (Feb. 20, 1949).

The casino operation needed reviving after losing $450,000 (about $4.6 million today) in fiscal year 1947-1948. Ceresol hoped its American guests and craps would be the antidote, as about 200,000 tourists from the United States were expected to visit Europe in the coming year.

Casino de Monte-Carlo representatives, Albert Jauffret, left, and Louis Ceresol, intently view a dice polishing machine

Nevada Delivers Model

To learn the ins and outs of craps, Ceresol and his associate, head croupier Albert Jauffret, visited the States in February for a firsthand education. Their first stop was Las Vegas, Nevada, specifically the Flamingo.

“I am here to be taught the new dignity of modern gambling,” Ceresol said (Reno Evening Gazette, Feb. 15, 1949).

Next was Reno, Nevada, where they spent time at the Golden and other major gambling clubs. With a tape recorder and movie camera in hand, they recorded numerous games to later use to train their croupiers.

While in Nevada, Ceresol placed an order with George R. Weinbrenner, president of B.C. Wills & Co., a Detroit-based gambling equipment manufacturer, for a craps layout called the Improved Idaho Style Double Side Dealer.

Can’t Get Enough

The next stop for Ceresol and Jauffret was Sun Valley, Idaho. Subsequently, the duo continued their craps tutorial, stopping in numerous U.S. cities, including Boise, Idaho; Los Angeles, California; El Paso, Texas; Chicago, Illinois; Detroit, Michigan; and Cincinnati, Ohio. In doing so, they took in numerous games, many operated illegally, and even spotted some occasional cheating, Ceresol said. The Monte Carlo representatives arrived about a month later than originally planned in Jersey City, New Jersey, from where they set sail to Europe.

“They have wired home that they are bringing home the doctrine of the hard eight, the boxcars, Petit Joseph, come betting and the field,” reported Bob Considine (Stars & Stripes, May 28, 1949).

Sources

Photo from LIFE magazine, March 28, 1949

El Rancho in Las Vegas, Nevada in the 1950s

1951-1952

Gambling boomed in Las Vegas, Nevada immediately following Senator Estes Kefauver and his committee’s nationwide investigation into organized crime.

The 27 hearings the group conducted in 14 United States cities in 1950 and 1951 (Las Vegas was in November 1950) “turned a bright, hot light on illegal gambling in other parts of the country,” reported the Reno Evening Gazette (May 31, 1951).

“With illegal gambling considerably reduced in Miami, Chicago, Cleveland and the other big cities, the big spenders out to make a fast buck on the wheel or crap table are flocking to Las Vegas,” the newspaper added. “Weekend reservations at the flossier* hotels like the Last Frontier, Flamingo, Desert Inn, Thunderbird and El Rancho are getting scarce for next winter. Motels and private rooms are jammed all the time.”

In fact, in 1951, Nevada yielded the highest ever gambling tax revenue to that point, of $1.5 million ($13.7 million today). That meant gamblers cumulatively bet about $1 billion ($9.2 billion) in the state over the 12-month period.

Spin On The Story?

Just as the industry was flourishing, a potentially detrimental news story came out. It noted some of 30,000 crooked gambling devices – loaded dice, marked cards and wired roulette wheels – discovered in a Phoenix, Arizona warehouse were destined for Nevada. Specifically, packets of illegal dice bore the monogram of various Las Vegas and Reno clubs, according to Sheriff Cal E. Boies, who’d stumbled upon the cache.

Strangely, though, soon after his initial report, Boies backtracked and said the equipment wasn’t slated for Nevada, only New Mexico and other parts of Arizona.

“However, it was learned that a reliable Phoenix source had actually seen the crooked dice monogrammed with the names of certain Las Vegas clubs,” reported the Reno Evening Gazette (Dec. 30, 1951).

The members of the Nevada Tax Commission, which regulated gambling then, scrambled to quell the evolving public relations nightmare for fear rumors of crooked casinos in the state would keep away people wanting to play games of chance. The regulatory agency immediately sent one of its investigators, Ray Warren, to Phoenix to determine if in fact Silver State gaming clubs were involved.

Warren quickly reported he hadn’t found any evidence to indicate any of the gambling devices were to be going to Nevada. He added the crooked dice in question were not loaded and merely were displayed souvenirs of the manufacturing shop owner, which he’d purchased 10 years prior when he’d lived in Reno and Las Vegas.

The same day, tax commission secretary, Robbins Cahill, emphatically denied on the record that any crooked gambling equipment had been sent to or intended for any Nevada casinos.

“He added that no major casino in Nevada has ever been caught using loaded dice and that, on the contrary, the clubs’ biggest problem in that respect was to prevent players from trying to exchange crooked dice for the carefully inspected and closely watched dice used by the casinos,” noted the Nevada State Journal, Jan. 1, 1952).

*Flossier: superficially stylish, slick

Photo from the University of Nevada, Las Vegas University Libraries’ Digital Collection: “Dreaming the Skyline: Resort Architecture and the New Urban Space”

Sources

1948

Mickey Cohen (né Meyer Harris Cohen) — violent Los Angeles, California mobster and gambling kingpin with ties to Benjamin “Bugsy” Siegel and the Flamingo in Las Vegas, Nevada — suffered from obsessive compulsive disorder that led to him washing his hands 50 to 60 times a day.

In fact, the ritual saved his life in 1948. After shaking hands with stickup man, Jimmy “The Weasel” Fratianno, who was on his way out of Cohen’s menswear shop called Michael’s Haberdashery, Cohen immediately went to the restroom in the back to wash his hands.

Fratianno signaled the assassin team, headed by his best friend, Michael “The Bomp” Bompensiero, which stormed and shot up the store but failed to hit Cohen who was nowhere in sight.

1945-1955

In the late 1940s, three bookies — or commissioners, as they preferred to be called — operated on Sunset Strip in West Hollywood, California under the name, Golden News Service. Hy Goldbaum, George Capri and Edward Cooke, all in their late 40s or early 50s at the time, specialized in assuming large bets that solo bookies couldn’t carry, and covering or placing them nationally with other bookmakers, which earned them the moniker, the bookie’s bookies.

The trio left California in 1949 and went to Las Vegas, Nevada, where they could ply their trade legally. Goldbaum went on to work at the Flamingo and the Stardust.

Two years later, the men became ensnared in a federal crackdown on bookmakers and were charged with income tax evasion and conspiracy, resulting from their having filed fraudulent returns. The government claimed the men together had done $6 million in business in California (about $70 million today!), but had only claimed income of $289,000 ($3.3 million today). Goldbaum also was charged individually for under-reporting his income.

They were convicted on 11 of 13 counts of tax evasion and conspiracy and sentenced to three years per count to be served concurrently.

“I’m convinced that a general conspiracy existed to defraud the laws of the United States, of Nevada and of California,” said the judge (Reno Evening Gazette, Feb. 5, 1952), but he also noted he imposed a lenient punishment because the defendants had been cooperative.

The U.S., however, wasn’t done with Goldbaum. The government filed a $1.6 million tax lien against him for past personal taxes it claimed he owed.

Time Served

After two years and five months at the McNeil Island Corrections Center, the three “commissioners” were released on $10,000 ($89,000 today) bail each, pending the outcome of their appeal to the U.S. Supreme Court. In 1955, it looked like they might catch a break when the justices ordered the lower federal court to reconsider its ruling.

But the court of appeals in California affirmed its earlier decision, making the case overall a win for the federal government.

Photo from freeimages.com: “Graphic of Abacus” by Cyndi Papia

Sources

1949-1953

Only months after Cleveland bar owner, Norman Khoury’s 1949 acquisition of Club Savoy in Las Vegas, Nevada, Allen Smiley, an associate of the then-deceased Benjamin “Bugsy” Siegel, unexpectedly approached him.

He introduced Khoury to Bob “The Fixer” Smith, who’d been prominent in Vegas’ gambling industry in the 1930s. Subsequently, Smith allegedly purchased a 50 percent interest in the casino from Khoury for $100,000 ($1 million today). However, Smith was broke at the time, a fact perhaps unknown to Khoury. 

The next week at 4 a.m. on Sunday, Smith appeared at the club with 10 men, plopped down $30,000 ($300,000 today) in cash and $1,400 ($14,000 today) of silver and informed the night casino manager, Pete Brady, Smith’s people were to replace Khoury’s dealers immediately, which they did. Khoury, the entity’s primary gambling licensee, wasn’t present. Under usual operating circumstances, with his own manager in charge and his own employees working the casino, he wasn’t required to be there.

Jack Durant, the casino manager at the Flamingo, a rival gaming house, showed about three hours later, flanked by widely known gambling figures. Among them were Smith, Smiley and Louis “Russian Louie” Strauss, who was believed to have murdered a man at a Lake Tahoe hotel-casino in 1947.

Durant played craps, starting with $5 chips and graduating to $500 ones. In 45 minutes, he won $67,000 ($671,000 today) but was paid only $20,000 ($200,000 today) in cash from Smith’s bankroll. Likely over the monetary shortfall, Durant and Brady got into a fist fight, which a bystander broke up.

When Khoury heard of the incident, he refused to pay Durant the remaining $47,000 ($470,000 today) of his “winnings” as he’d learned crooked dice, ones that only throw sixes and eights, had been used during Durant’s play. Because Khoury failed to pay the entire amount, the Las Vegas city commissioners suspended his gambling and liquor licenses, began a search for the crooked dice (which mysteriously went missing) and notified the state tax commission. Khoury was forced to close his establishment.

Khoury “charged that he was the victim of a fast shuffle involving a pair of dice that didn’t belong to the club, and he therefore is not obligated to pay off,” reported Long Beach, California’s Independent (Dec. 23, 1949).

When the city and tax commissioners tried to investigate what’d occurred at Club Savoy, none of the men present during the gambling spree, including Smith and Durant, could be found as they’d skipped town.

Possible Motive

Were these events, beginning with Smiley’s introduction of Smith to Khoury, a double cross by the Flamingo to force Khoury’s Club Savoy out of business?

If so, it worked.

In January of 1950, the tax commission revoked and suspended Khoury’s gambling license for six months for two reasons: 1) He let Smith’s people operate the games when Smith’s name wasn’t on the gambling license. 2) In allowing Smith, about whom he knew nothing, to take over operation of Club Savoy, and due to what ensued, specifically nonpayment of the debt, he generated negative publicity about the club and Nevada, as the story made headlines in numerous publications.

The suspension of Khoury’s gaming license, however, lasted longer than a half-year. When Khoury reopened Club Savoy as a bar in September 1951, the tax commission only allowed him a gambling license for slot machines.

Two years later, in 1953, Khoury closed Club Savoy for good.

What would’ve happened if Khoury had paid Durant the entire $67,000 at the time? Would he have kept his licenses and continued to run Club Savoy interruption free? Would the Flamingo have harmed Khoury and his enterprise some other way?

Sources

A guest of the Flamingo hotel-casino in Las Vegas, Nevada accidentally took home a $5 ($50 today) gambling chip then deposited it into the Bank of Arizona.

The bank mailed to the Flamingo the chip along with a letter requesting the casino cash it, which it did.

1955

When presumed-to-be-wealthy mobster, Benjamin “Bugsy” Siegel, was slain at age 41, the estate he left was worth $35,609 (about $314,550 today).

Before his murder, Siegel co-financed and oversaw completion of the Flamingo hotel-casino in Las Vegas but ran up its development costs by several million and began bouncing checks.

In his earlier days, he was, among others, a bootlegger, hit man, thief and a founder/leader of Murder, Inc., the U.S. Mafia’s enforcement team.

1955-1956

At 9:15 a.m. on Friday, November 11, 1955, eight U.S. IRS agents entered the Club Cal-Neva in Reno, Nevada, demanding payment of $65,000 (about $600,000 today) in overdue withholding and excise taxes. When the money couldn’t be proffered, the feds wired shut the casino doors and emptied all of the tables, cashier cages and slot machines of their money. They collected about $50,000 ($463,000 today), which they applied toward the debt.

The week before, the Internal Revenue Service had seized about $23,000 ($213,000) from Club Cal-Neva Inc.’s bank accounts to satisfy a total tax burden of $88,500 ($818,000). Subsequently, the corporation filed for bankruptcy.

The entity consisted of front man Sanford Adler,* Louis Mayberg, Morris Brodsky and Charles Resnick, who’d purchased the former Club Fortune (Fordonia Building) in 1947 from James “Jim” McKay and Jack Sullivan for $250,000 ($2.8 million) and then had spent $500,000 ($5.5 million) on renovating it. They’d opened it on Nov. 20, 1948 as the Club Cal-Neva, where they’d offered 21, craps, roulette, keno and slot machines.

Following the Chapter 11 filing, James “Jim” Contratto and five other men acquired the building, physical assets and lease from Club Cal-Neva Inc. Contratto previously had owned a gambling license for the Colony and Palace Clubs in Reno. His new partners were Robert I. Franks and Al Rogell of Beverly Hills, California; Sam Levy of Douglas, Arizona; John Callas of Huntington, Park, California; and Caspar Van Citter of Reno, Nevada. The group reopened the gambling house, keeping the name Club Cal-Neva, on December 2, 1955. The casino boasted four 21 games, one craps game, one roulette wheel and one keno game along with 150 slot machines.

Replay Down South

Just over a year later, on Friday, November 30, 1956, at 8:30 a.m., 10 federal revenue agents entered the Silver Palace in Las Vegas. One announced over the loudspeaker that the 20 or so customers should leave as the casino’s assets were about to be seized. The crew padlocked the doors and confiscated all of the cash from the premises, as the gambling club owners were roughly $77,000 ($638,000) in arrears on payroll taxes.

The Spinning Wheel Corporation had invested $1.5 million ($13.7 million today) into the Silver Palace and had opened it only six months earlier, with 160 slot machines, two 21 games, two craps games and a roulette wheel. Earl Snyder, a Monterey Park, California contractor, held the majority interest. Marion B. Hicks, Joe Wells and Clifford Jones each had a gambling license for the casino.

In January 1957, IRS agents auctioned off the Silver Palace’s assets, proceeds of which reduced the casino’s tax debt to $38,500 ($340,000). The $87,700 worth of furnishings only brought in $8,745. The Westerner bought the liquor for $6,100. The Saddle Club purchased the office equipment for $1,925.

Subsequently, the Spinning Wheel Corp. put up the building for lease.

*In addition to the Club Cal-Neva, Sanford Adler owned/co-owned several casinos at various times, including the Flamingo in Las Vegas and the Tahoe Biltmore in Crystal Bay at Lake Tahoe.

Sources

Las Vegas Strip (in red) runs through Winchester, Paradise

1950-Today

When people are on the Las Vegas Strip, they’re really in Paradise — the town, that is.

In 1950, a rumor surfaced that the City of Las Vegas’ boundaries would be expanded to include the then multimillion-dollar luxury resort area on South Las Vegas Boulevard. Disliking the idea, the proprietors of the hotel-casinos there collectively strategized to get the area in which their properties sat deemed an unincorporated town. That status would prevent the city from annexing it without the owners’ unanimous approval.

Money was the primary reason the Strip businesses opposed incorporation into Vegas. Costs — gambling and liquor license fees and taxes, for instance — within the city were higher than outside, specifically a tax rate of $5 per hundred dollars’ valuation versus $3.48.

In December the Clark County commissioners approved designation of a one-mile wide and four-mile long stretch as the unincorporated town of Paradise, said to be named after the Pair-O-Dice, a club whose property eventually became the Last Frontier.

These men comprised the newly formed, required town board:

• Gus Greenbaum / Flamingo: manager and associate of Meyer Lansky and Benjamin “Bugsy” Siegel (Greenbaum was Paradise’s board chairman)

• William J. Moore, Jr. / Last Frontier: developer, executive director and vice president

• Wilbur Clark / Desert Inn: front man for Cleveland mobster Moe Dalitz, the principal owner

• Marion Hicks / Thunderbird: architect and manager

• Beldon Katleman / El Rancho Vegas: owner

A major change for the properties in the new township was the lack of access to city services, including sewage disposal and fire protection services. Also, half of all gambling fees collected in Paradise had to be spent on public improvements within the town as opposed to throughout the county, as was the case before.

“What is good for the valley is good for the Strip. We hope this move will bring you better roads, better schools and better everything,” Greenbaum said at a town meeting.

In early 1951, property owners in Paradise Valley, the southern part of the Las Vegas Valley, sought and received approval to annex their unattached land to the newly established Paradise. This expanded the area to 54 square miles.

Paradise Divided

Later, out of the northern portion of Paradise, a second township was created, 7.5 square miles, that became known as Town A. The larger, remaining portion of the original unincorporated Paradise became Town B.

Eventually Towns A and B received official names.

In 1953, Town A was named Winchester. At the time, it encompassed the Sahara, El Rancho Vegas and Thunderbird hotel-casinos on the Strip’s northern end, as well as Last Frontier Village, the Las Vegas Park Race Track, numerous motels and some private homes. The Town A residents liked the name Winchester for its Western flavor and chose it over other suggested monikers, including McCarran, Sunset Heights, Empire, Silverado, Tiffany and Valhalla.

“In addition to getting a new name, the town figures to be one of the richest per capita in the world, since it covers practically all of the multi-million-dollar resort hotel industry, plus several costly motels and the expectation that another $20 million in new hotels will be erected in the near future,” reported the Reno Evening Gazette (Oct. 8, 1953).

Town B recaptured the original name, Paradise. Much larger in land size, it included the Desert Inn, Sands and Flamingo hotel-casinos on the Strip’s southern end and the Paradise Valley ranch area.

Attempt At Unification

In 1975, Governor Mike O’Callaghan signed Senate Bill 601, which would’ve doubled the size of Las Vegas by expanding its boundaries to include the Strip (Winchester and Paradise), Sunrise Manor and East Las Vegas — all unincorporated towns. The goal was to consolidate the various city and county governments and services.

However, before the change could be carried out, the Nevada Supreme Court, in June 1976, ruled that the legislation was unconstitutional for various reasons. One was because the law was passed during a special session, which is illegal per the Nevada Revised Statutes.

“I think that ends it for good,” said Senator James Gibson (D-Henderson), who’d introduced the bill. “It will probably kill [a] merger for quite a while in the future” (Las Vegas Sun, June 8, 1976).

Though relatively unknown except to locals, Paradise and Winchester still exist today, independent of Las Vegas.

Sources

1972

Twenty-six years after the gangland assassination of mobster Benjamin “Bugsy” Siegel and his debut of the Flamingo in Las Vegas, a trap door was discovered in one of the hotel-casino’s offices when the carpet was pulled up during some remodeling. It hid a 15-inch-square safe encased in cement, which was believed to have been the mobster’s.

The public had to wait over a weekend to hear what the metal box contained because a locksmith couldn’t get it open initially. After the usual method of turning the dial and listening for the tumblers to fall into place failed on various attempts, he resorted to drilling it open, which took four hours and many bits.

Finally, the moment of revelation came . . . and the safe was empty.