Lucky, the horse, and its owner, Susan Wallace, play roulette at the Club Cal-Neva in Reno, Nevada

1950

Susan Wallace, a 24-year-old, “plucky blonde” who resided in Hollywood, California, needed money to further her opera studies (Nevada State Journal, Jan. 8, 1950). 

In early January, she sent telegrams to the casinos in Reno, Nevada — Harolds Club, Harrah’s Club, Bank Club, Club Cal-Neva, Palace Club, Riverside hotel — asking if they’d be amenable to horse roulette and if their casino could accommodate a horse and its size.

Unlike rat roulette, where the rodents are part of the gambling equipment, equine roulette involves a horse actually playing the game . . . well, with a bit of help.

Wallace would be in The Biggest Little City in a few days, she informed them, and wanted her white stallion — which she’d named Lucky because of his past gambling success — to play roulette with her there.

“‘Lucky,’ the horse, has never been known to draw to a soft 17 or crapped out in a friendly game in the stables among his buddies or in any flourishing casino,” reported the Nevada State Journal (Jan. 5, 1950).

Varied Responses

Three clubs replied via Western Union. A Harolds Club official asked how old Lucky was, noting the legal age for gambling was 21. Well, whew!  Lucky was eight in horse years, which was said to be equivalent to about age 32 in a human, so he was legal.

Ed Dowd of the Riverside Hotel told Wallace he wanted to host her and Lucky when the property expansion, in progress at the time, was done.

The Club Cal-Neva was the only casino to extend an invitation. It was through the manager Morrie Brodsky with this dispatch: “‘Under due consideration, Club Cal- Neva extends to you and your horse ‘Lucky’ all our gambling courtesies and privileges heretofore known only to man. Please be advised gaming limits and house policy must be adhered to. May the best animal win. Please advise your date of arrival. Regards’” (Nevada State Journal, Jan. 8, 1950).

Raising Awareness

Four days later, upon her arrival with Lucky, Wallace informed the press that a group of Los Angeles men, who believed in Lucky’s gambling acumen and Wallace’s singing ability, had given her $10,000 (nearly $1 million today) for the trip and gambling. A percentage of her and Lucky’s winnings would be hers to use for operatic training. She said she planned to stay in Reno as long as her money lasted or until she won a certain, undisclosed amount.

Whinnying At Roulette

On the 8th, the Homo Sapien-Equus duo hoofed it over to the Club Cal-Neva where they engaged in Lucky’s favorite game of chance. To play, Wallace would extend a silver dollar, which Lucky would grasp between his teeth. He’d move his head back and forth along the numbers and drop the coin on one of them. For each wheel turn, he’d select three numbers, and Wallace would bet on the same ones.

“Tourists raised their eyebrows and were quite surprised but most Reno residents dismissed the entire affair as one of those things they had to contend with,” noted the Nevada State Journal (Jan. 10, 1950).

On the second day, Wallace admitted gambling with Lucky was a publicity stunt to further her singing career, either with her winnings or from a well-paying singing job that might result from the press coverage.

After three days of play, the two were up by $600. The subsequent day they lost, but Wallace wouldn’t say by how much.

Media Go Silent

How the woman and horse fared subsequently or how long they were in Reno weren’t reported. Could this mean they stopped playing that day and left town soon after? Or did they perhaps lose the whole $10 grand before returning home?

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1968-1969

Can you imagine if Denny’s was in Nevada’s casino business? Well, it nearly happened. 

In 1968 Denny’s Restaurants, Inc. had reached an agreement to acquire Caesars Palace in Las Vegas but didn’t go through with it.

The next year, it negotiated to acquire the corporation that owned the Cal-Neva Lodge in Incline Village (at Lake Tahoe) and the Club Cal Neva in Reno, but that didn’t happen either.

1955-1956

At 9:15 a.m. on Friday, November 11, 1955, eight U.S. IRS agents entered the Club Cal-Neva in Reno, Nevada, demanding payment of $65,000 (about $600,000 today) in overdue withholding and excise taxes. When the money couldn’t be proffered, the feds wired shut the casino doors and emptied all of the tables, cashier cages and slot machines of their money. They collected about $50,000 ($463,000 today), which they applied toward the debt.

The week before, the Internal Revenue Service had seized about $23,000 ($213,000) from Club Cal-Neva Inc.’s bank accounts to satisfy a total tax burden of $88,500 ($818,000). Subsequently, the corporation filed for bankruptcy.

The entity consisted of front man Sanford Adler,* Louis Mayberg, Morris Brodsky and Charles Resnick, who’d purchased the former Club Fortune (Fordonia Building) in 1947 from James “Jim” McKay and Jack Sullivan for $250,000 ($2.8 million) and then had spent $500,000 ($5.5 million) on renovating it. They’d opened it on Nov. 20, 1948 as the Club Cal-Neva, where they’d offered 21, craps, roulette, keno and slot machines.

Following the Chapter 11 filing, James “Jim” Contratto and five other men acquired the building, physical assets and lease from Club Cal-Neva Inc. Contratto previously had owned a gambling license for the Colony and Palace Clubs in Reno. His new partners were Robert I. Franks and Al Rogell of Beverly Hills, California; Sam Levy of Douglas, Arizona; John Callas of Huntington, Park, California; and Caspar Van Citter of Reno, Nevada. The group reopened the gambling house, keeping the name Club Cal-Neva, on December 2, 1955. The casino boasted four 21 games, one craps game, one roulette wheel and one keno game along with 150 slot machines.

Replay Down South

Just over a year later, on Friday, November 30, 1956, at 8:30 a.m., 10 federal revenue agents entered the Silver Palace in Las Vegas. One announced over the loudspeaker that the 20 or so customers should leave as the casino’s assets were about to be seized. The crew padlocked the doors and confiscated all of the cash from the premises, as the gambling club owners were roughly $77,000 ($638,000) in arrears on payroll taxes.

The Spinning Wheel Corporation had invested $1.5 million ($13.7 million today) into the Silver Palace and had opened it only six months earlier, with 160 slot machines, two 21 games, two craps games and a roulette wheel. Earl Snyder, a Monterey Park, California contractor, held the majority interest. Marion B. Hicks, Joe Wells and Clifford Jones each had a gambling license for the casino.

In January 1957, IRS agents auctioned off the Silver Palace’s assets, proceeds of which reduced the casino’s tax debt to $38,500 ($340,000). The $87,700 worth of furnishings only brought in $8,745. The Westerner bought the liquor for $6,100. The Saddle Club purchased the office equipment for $1,925.

Subsequently, the Spinning Wheel Corp. put up the building for lease.

*In addition to the Club Cal-Neva, Sanford Adler owned/co-owned several casinos at various times, including the Flamingo in Las Vegas and the Tahoe Biltmore in Crystal Bay at Lake Tahoe.

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