The colorful career of San Francisco-born Joseph Zemansky (1877-1953) spanned three industries and two countries. After childhood in Sacramento, he spent several decades in California before settling in Nevada.

Here are 10 highlights of Zemansky’s professional life and experiences:

Gambling

1) Zemansky helped establish and operate the immensely popular Agua Caliente Casino and Hotel in Tijuana, Mexico, which opened in June 1928. Along with four others, he was part of the Mexican Development Co., the group behind the resort and initial owners of its gambling concession.

2) Zemansky and his Mexican Development Co. partners came under Internal Revenue Bureau (IRB) scrutiny in 1930 for not reporting for tax purposes their share of $550,000 ($8.9 million today) that the group’s head Wirt Bowman divvied between them. The likely skimmed money had come from Bowman’s records-less Agua Caliente “concession fund,” or bribe fund more accurately. When tax men questioned the quartet, three denied ever receiving any money, and the other two, Zemansky included, claimed they’d only borrowed money from the fund. Lacking proof, the IRB dropped the issue.

3) Zemansky had dealings with the Mafia. He and his brother-in-law Barney Morris opened a bingo club in 1934 in Kansas City, Missouri called Club Fortune. The two owned half, and the Kansas City Combine boss John Lazia owned the other half.

4) The Mob allegedly victimized Zemansky. When Lazia was murdered, his successor, Charles Carrollo, assumed Lazia’s 50 percent of Club Fortune. Then in 1938, Carrollo forced Zemansky and Morris to sell him their half for a ridiculous price, $1 according to one report, $10,000 according to another. (The club generated about $60,000 a month, about $1.1 million today!) The transaction took place, but Zemansky asserted Carrollo hadn’t coerced him and Morris into it and the deal had been profitable.

5) Zemansky debuted another Club Fortune in 1937, this one a nightclub in Reno, Nevada with a casino, cocktail lounge and entertainment, which became known for its large, tango offering. After a successful, 10-year run, Zemansky closed the business in 1947 when the property lease expired.

“At the time it was the outstanding night spot in Western Nevada, featuring an unusual decorative theme of potted palms,” wrote the Reno Evening Gazette (Jan. 12, 1953).

Other Business

6) Zemansky’s other businesses included: Diamond Palace, a pawn shop and jewelry store he and his brothers ran for years, and the House of Props, which rented furnishings, sets and objects to movie studios and theater companies, both in Los Angeles, as well as Heaney’s Jewelry & Loan Co. in Reno, co-owned with George Heaney.

7) Zemansky discovered and, for several years, managed boxer Jack Johnson who went on to become a world heavyweight champion.

Crime

8) Zemansky was robbed twice at his Los Angeles home, in 1933 and 1934. The second time, two masked gunmen bound Zemansky, his wife and nephew with neckties, made Zemansky open the vault and stole $5,000 ($100,000 today) in jewels and $200 ($4,000) in cash.

9) Zemansky was arrested in Reno in August 1945 for leaving open Club Fortune’s basement door, thereby violating a city ordinance. His punishment was a $10 ($150 today) fine.

10) Zemansky passed away from a heart attack at age 75 on January 12, 1953. He was in San Bernardino at the time with his wife, visiting her sister on their way to Palm Springs.

Do you have any additional information about Zemansky to share? 

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Sources

Jack Johnson, Jack Dempsey, Buddy Baer, Joe Louis

1913-1955

Some famous 20th-century boxers got involved in U.S. and Mexico enterprises offering gambling, some of which, but not all, were knockouts.

Jack Johnson

Jack Arthur Johnson (1878-1946) was the first of the group featured here to enter the gambling arena.

This world heavyweight champion between 1908 and 1915 opened and ran two nightclubs in Tijuana during his years of self-exile there, starting in roughly 1913. (He’d fled to Mexico from the U.S. to avoid doing time for his conviction for having violated the Mann Act.)

Johnson had two clubs. One, the Newport, just off of the city’s main tourist strip, catered to black people. Gambling, boxing and entertainment took place there.

His other club, the Main Event, was for whites. It likely offered gambling, too, but this isn’t certain.

Gambling had been legal in Baja, California since February 1908. The law permitted most types of dice and card games and racing but banned roulette and slot machines. However, many casinos and clubs ignored those restrictions.

Johnson curtailed his south of the border entrepreneurial streak in 1920 by returning to the U.S. to serve his prison sentence.

Jack Dempsey

In 1928, Jack Dempsey (né William Harrison Dempsey, 1895-1983) became involved in a hotel-casino in Ensenada, Mexico. At the time, Prohibition was in effect and gambling mostly was illegal in the States. Dempsey no longer was the world heavyweight champion.

That year, construction on Hotel Playa of Ensenada began after Cía. Mexicana de Rosarito acquired the property using mostly capital from U.S. investors.

“The promoters had shrewdly aligned Jack Dempsey to the enterprise,” Maria Bonifaz de Novelo wrote in the article, “The Hotel Riviera Del Pacífico.” Dempsey “was married to a Hollywood star, Miss Estelle Taylor. Their names alone guaranteed a surefire promotion.” One list of the business’ executives showed Dempsey as president; another indicated he was second vice president.

Also, it’s unknown whether he contributed any money to the project or received shares in exchange for his role in it. Reports on both points are mixed. What is known is the company built a luxurious house for Dempsey adjacent to the hotel-casino.

The $2 million resort on the beach opened on Halloween night, 1930. Per Mexican law, the casino only offered gambling between 8 p.m. and 2 a.m. daily, and excluded all servicemembers, police and people under age 21 from playing.

Whereas the Hotel Playa of Ensenada remained in business for eight years, albeit somewhat of a struggle but attracting high-profile guests, such as Lana Turner, William Hearst, Marion Davies and Myrna Loy, Dempsey’s involvement with it was short-lived. Reportedly, he resigned shortly after the grand opening because he disagreed with how management was running the hotel. He never stayed in the home built for him.

Also during this period, Dempsey bought $100,000 worth (about $1.6 million today) of shares in the company that built and owned the Agua Caliente Casino and Hotel in Tijuana. Also, he agreed to help one of the principals, Wirt Bowman, “line up a new group to promote fights” at the resort, the El Paso Herald reported (Aug. 6, 1929).

Agua Caliente Casino

In 1931, Dempsey partnered with big time Reno, Nevada Mobster-gamblers in a different type of undertaking. He, William “Bill/Curly” Graham and James “Jim/Cinch” McKay set out to promote boxing locally.

In preparation for a planned upcoming bout in The Biggest Little City, the trio had about $100,000 worth of improvements (about $1.75 million today) made to Reno’s race track and fairgrounds on North Wells Avenue. The upgrades and enhancements included construction of an outdoor boxing arena and a clubhouse featuring a casino, dining room and boxes, installation of a loud speaker system along with grandstand remodeling and expansion.

The work began in late April, not even a month after the Nevada Legislature legalized gambling. The improvements were done in two months, in time for the start of a summer horse racing meet and the July 4, Dempsey-refereed fight between heavyweights Max Baer and Paulino Uzcudun (the latter won by decision in 20 rounds).

At the improved Reno facilities, patrons participated in parimutuel gambling at machines trackside and played games of chance in the clubhouse casino.

Reno fight arena under construction, clubhouse behind it on the left

Buddy Baer

Prizefighter Buddy Baer forayed into the gambling club business in Reno in 1950. In March, Baer (né Jacob H. Baer, 1915-1986) and restaurant-bar operator Fred Cullincini debuted Buddy Baer’s at 136 N. Center St. in Reno, the former site of the Bar of Music club. Buddy Baer’s offered drinks, dining, entertainment and slot machine gambling.

At the time, Baer no longer was boxing and instead was acting and performing in nightclubs. Also, he still owned, with Cullincini, a similar venture (likely without gambling) in Sacramento with the same name (later changed to Bar of Music), which opened in 1945.

About 10 months after debuting the club in Reno, Baer presumably bowed out as Cullincini changed its name to Freddie’s Lair. It went out of business in October 1951.

Joe Louis

In 1955, former world heavyweight champion Joseph Louis Barrow (1914-1981) and other investors built and opened the history-making Moulin Rouge, Nevada’s first desegregated hotel-casino. From the owners and employees to the patrons and entertainers, this Las Vegas hotspot was fully integrated.

Louis was the spokesman for the resort, which featured a hotel high-rise containing 110 rooms and a casino equipped for 21, craps and with slots. Other amenities included a bar, showroom, swimming pool, restaurant and dress shop.

Despite the big names it drew, both black and white, the business closed six months later, and the casino filed for bankruptcy.

Are there other associations between boxers and gambling-related businesses we didn’t include? If so, we’d love to hear about them.

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Photo of outdoor boxing arena: by Paffrath Studio, from the University of Nevada, Reno’s Special Collections and University Archives

Sources

Hollywood movie studios released more than a handful of gambling-related movies in 1935. This seemed unusual given the Motion Picture Producers and Distributors of America’s (MPPDA) recent re-commitment to ensuring movies didn’t contain content it considered risqué.

Impetus Behind The Code

The MMPDA — today, the Motion Picture Association — adopted the Motion Picture Production Code (MPCC) in 1930. It did so after various religious, civic and political organizations publicly and repeatedly denounced the film industry for its immorality and its “vile and unwholesome” cinematic products, as described in the Catholic Legion of Decency pledge (July 13, 1934).

The purpose of what became known as the Hays Code, named after the MMPDA president Will H. Hays, was to censor movies. The association didn’t enforce the guidelines, though, for the first 4.5 years.

Finally, in mid-1934, the MMPDA established the Production Code Administration (PCA), the job of which was to ensure filmmakers followed the code.

“A Catholic layman, Joseph Breen, was named head of the PCA and unlike his predecessors, he meant business,” wrote Mike Mashon and James Bell in the article “Pre-Code: Hollywood Before the Censors.” “The Code was enforced, this time with an iron hand. Every film made by an MPPDA member was required to have a certificate of approval before release.”

The Code In Brief

The guidelines prohibited suggestive or licentious nudity; intentional offense to any nation, race or creed; ridicule of the clergy; the use of profanity; and depictions of the following topics: drug trafficking, sexual perversion, white slavery, miscegenation, sex hygiene and venereal diseases, childbirth and children’s genitalia.

The code also urged filmmakers to exercise judgment with regard to 25 other subjects, from arson, rape and sedition to surgical procedures, animal and child abuse, drug use and animal branding. The full list is here. 

Gambling Gets A Pass

In the Motion Picture Production Code, the MPPDA didn’t ban or qualify the portrayal of gambling. It didn’t even mention it. This is somewhat surprising given a pervasive attitude in the U.S. at the time that gambling was debauched and injurious.

As for North America’s gambling landscape in 1935, Nevada was the only place where the activity was legal. In Mexico, President Lazaro Cardenas outlawed it that very year. Underground gambling then, of course, was and had been common throughout the continent.

Subject, Portrayal Of Gambling

Gambling was a major theme of seven, maybe more, films made in 1935. These accounted for only a small percentage of that year’s movies in general; the MPA issued certificates of approval for about 600 movies.

None of the features in the septet glorified gambling. Rather, each depicted a cautionary tale about its perils, the message being that gambling leads to bad, even dire, situations and circumstances.

Here are those movies, each with a synopsis:

1) “Casino Murder Case“
Genre: Mystery
Director: Edwin L. Marin
Stars: Paul Lukas, Alison Skipworth, Donald Cook
Studio: Metro-Goldwyn-Mayer

Someone poisons socialite Lynn Llewellen (Donald Cook) at his uncle’s casino and then kills his wife. Society sleuth Philo Vance (Paul Lukas) works to solve the murders.

2) “Waterfront Lady”
Genres: Crime, Drama, Romance
Director: Joseph Santley
Stars: Ann Rutherford, Frank Albertson, J. Farrell MacDonald
Studio: Mascot Pictures

Ronny Hillyer (Frank Albertson), the manager of a gambling ship, becomes ensnared in a police investigation and manhunt after he covers up a murder committed by his partner McFee (Charles C. Wilson), the enterprise’s owner.

3) “The Payoff”
Genres: Crime, Drama, Romance
Director: Robert Florey
Stars: James Dunn, Claire Dodd, Patricia Ellis
Studio: Warner Bros

Joe McCoy (James Dunn), a sports writer for a New York newspaper, is forced to cover gambler Marty Bleuler’s (Alan Dinehart) rigged wrestling matches after McCoy’s wife Maxine (Claire Dodd) loses lots of money at Bleuler’s casino.

4) “Born to Gamble”
Genres: Adventure, Drama, Romance
Director: Phil Rosen
Stars: Onslow Stevens, H.B. Warner, Maxine Doyle
Studio: Liberty Pictures

A wealthy man, Carter Mathews (H.B. Warner), tells a series of family tragedies resulting from gambling.

5) “Frisco Kid”
Genres: Adventure, Romance
Director: Lloyd Bacon
Stars: James Cagney, Margaret Lindsay, Ricardo Cortez
Studio: Warner Bros

On the Barbary Coast in 1852, a roustabout sailor, Bat Morgan (James Cagney) rises to a position of power in the vice industry after avoiding being shanghaied into gambling elsewhere.

6) “King Solomon of Broadway”
Genres: Comedy, Crime, Drama
Director: Alan Crosland
Stars: Edmund Lowe, Dorothy Page, Pinky Tomlin
Studio: Universal Pictures

In this musical film, “King Solomon” (Edmund Lowe) is running Solomon’s Palace, a nightclub on Broadway, while owner and Mobster “Ice” Larson does time in Sing Sing. During a game of chance, set up by Larson’s nemesis, Solomon loses $64,000 he borrowed from Ice. If he can’t pay the gangsters the debt in three days, he must give them the club.

7) “The Man Who Broke the Bank at Monte Carlo”
Genres: Comedy, Romance
Director: Stephen Roberts
Stars: Ronald Colman, Joan Bennett, Colin Clive
Studio: 20th Century Pictures

Paul Gallard (Ronald Colman), a former Russian nobleman, now a taxicab driver, wins big at Monte Carlo then immediately returns home to Paris. Afterward, he vows to stop gambling. However, he falls in love with Helen Berkeley (Joan Bennet), who connives to get him to back to the famous casino to gamble. Unknown to Gallard, she’s following a crime syndicate’s order to lure him back to Monte Carlo.

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What 1935 gambling-related movies did we fail to include here? Please let us know.

Sources

Tivoli Bar and Cafe in Juarez, Mexico, 1910-1920

1911-1914

When Pancho Villa was commanding his armies in Northern Mexico, he chose for his headquarters the richly appointed Tivoli, then the largest casino in Juarez, Chihuahua, Mexico.

Photo from El Paso Public Library: by Otis A. Aultman

1946

Two brothers — Edward P. and George Jones — freely controlled Chicago, Illinois’ policy* racket for 25 years, beginning in the 1920s.

As a result, the two raked in money, $10 to $30 million per year, in nickels and dimes, primarily from the Caucasians and African Americans living in slums, which turned the siblings into multimillionaires. In one year alone, income from their operation, that spanned from Ohio to Idaho, was an estimated $4.5 million ($45 million today)!

On a Monday in May 1946, Edward Jones’ chauffeur drove him and his wife and cashier, Frances Myles, to Myles’ home. When the limousine arrived there, two masked men carrying submachine guns appeared, hit and grabbed Jones and tried to capture Myles, but she broke free and ran into her house. The abductors forced Jones in their car and sped away. Jones’ chauffeur and wife followed and a few blocks away, alerted police who then pursued and fired two bullets at the criminals. The gunmen fired back, shattering the squad car’s front window, injuring an officer and, ultimately, getting away.

Days passed.

Some underworld members speculated the kidnappers would hold Jones until he relinquished control of his policy business in the Windy City, or if he refused, murder him. In agreement with that motive, police theorized former Al Capone minions had taken Jones.

Their other hypothesis was that ex-cons who’d done time in federal prison with Jones (he served a couple of years for income tax evasion) had snatched him for ransom money. (Jones had been kidnapped twice before but hadn’t reported the incidents to law enforcement officers.)

Five days later, Jones was released. He said he’d been blindfolded while held but had been treated well, hadn’t spoken to his captors and couldn’t identify them.

A rumor then spread that Jones’ mother and sister had paid $100,000 ($1.2 million today) to free him.

Case Turns Cold

Police, as part of their crime investigation, tried to round up and question the usual suspects, 100 of them including former Capone associates, but the big-time players had disappeared. They included:

• Matt Capone (Al’s brother)
• Ralph “Bottles” Capone (Al’s brother)
• Sam “Golf Bag” Hunt
• Murray “The Camel” Humphreys
• Edward “Red” Meehan
• Anthony “Tough Tony” Capezzio
• Tony “Joe Batters” Accardo

Nothing came of the detectives’ efforts.

After the kidnapping, Jones moved into a 12-room mansion in Mexico City, Mexico, from where he continued to oversee his multistate policy enterprise.

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*In policy, also called numbers, players bet on a number they predicted would appear in a specific source on a given day. Originally, operators obtained the winning numbers through lottery drawings but that evolved into using baseball scores, pari-mutuel totals, cattle receipts and other combinations of figures that routinely appeared in the newspaper. Because players could wager nickels and dimes, even those who couldn’t afford even part of a lottery ticket could participate. Therefore, the game became prevalent in poor U.S. neighborhoods.

Sources

Photo from Pond5: “”The Road From Coins” by dbrus

Mexico’s Monte Carlo and Sunset Inn

1913-1929

With various state bans on gambling and, later, a nationwide prohibition against liquor, many Americans, particularly wealthy Southern Californians, traveled to casinos in Mexican border cities to play and imbibe.

“The great hegira* is in, and already these towns are filled to the limit with throngs of the thirsty, willing to pay big sums for the pleasures banned by law on American soil,” reported the Reno Evening Gazette (March 30, 1920).

Here are some casinos that lured U.S. citizens across the border to do what they legally couldn’t at home:

In Calexico

• Owl (Tecolote) Café and Theatre: Large but unadorned, “an immense barn-like structure,” the Owl boasted nearly 40 tables for keno, faro and poker along with many roulette wheels (The Bakersfield Californian, Feb. 10, 1920). Advertisements for the gaming resort touted: “Both night and day, across the way, you will never find closed, the Owl Café.” Three Bakersfield, California, saloon and brothel owners — Marvin Allen, Frank Beyer and Carl Withington — or ABC Corp., opened the Owl around 1913. Seven years later, a fire that raged for three hours burned it down.

“The destruction of the Owl leaves one large gambling house in Mexicali, a Chinese establishment where many of the games are beyond the ken** of the average American,” reported The Bakersfield Californian (Feb. 10, 1920).

In Mexicali

• Casino de Mexicali: Following the conflagration of the Owl, Governor Esteban Cantu of Baja, California, built and oversaw in his capital city the upscale Casino de Mexicali, which also was open 24/7. Luxuriously appointed, the entire top floor was divided into suites equipped with games for wagering. Cantu charged customers an initial $250 membership tax (about $2,950 today) and a $20 monthly fee. In the first month alone, 2,000 people had joined. In its early days, the Casino de Mexicali drew about 25,000 to 30,000 Americans per day.

“The project stood Cantu an even million dollars before a wheel turned,” noted the Reno Evening Gazette (March 30, 1920).

In Tijuana

• Feria Típica: This traditional fair, the brainchild of Antonio Elosúa, offered gambling in the forms of cockfighting, bullfighting, bull baiting and horse racing along with folk dancing and Mexican food and drink. It debuted in 1915 with the slogan: “Where Everything Goes and Where Everyone Goes.”
• Monte Carlo: Elosúa opened this casino the following year. Adjacent to the Feria Típica’s open-air arena, it offered cards and dice table games, slot machines and roulette wheels. By 1917, ABC Corp. had bought out all of Elosúa’s holdings.
• Sunset Inn: ABC Corp. and Jim Coffroth built in 1920 this new $1 million casino with a balcony that overlooked the racetrack. The proprietors added to the casino’s events schedule many of the feria’s most popular exhibitions, like bullfighting.

“To lure and keep gamblers on the property, the new Monte Carlo served decent enough 75-cent meals and the dance hall stayed open all night,” wrote Lawrence D. Taylor (San Diego Historical Society Quarterly, Summer 2002).

• Agua Caliente Casino and Hotel: Another trio of Americans — Wirt G. Bowman, Baron Long and James N. Crofton — built this ornate, $10 million, Spanish-style resort that boasted a casino offering faro, roulette and baccarat, horse and greyhound racing among other recreational amenities. Four-person bungalows allowed for gambling in private. Located six miles south of the border near the hot spring, the property opened in two phases, in 1928 and 1929. During its heyday, Agua Caliente attracted a slew of tourists, among them famous Hollywood stars.

“American cupidity has enriched the gamblers of Augua [sic] Caliente more than $4 million in the past 10 months. The Old West in its heyday never saw such gambling as is being done at Augua Caliente these days,” reported The Kokomo Tribune (June 7, 1929).

The end of Prohibition curtailed the throngs of U.S. citizens visiting Mexico for pleasures.

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*A flight or journey to a more desirable or congenial place
**Understanding or knowledge

Sources

1944-1945

In the final year of World War II, three related mandates hampered Nevada’s gambling clubs, but, in general, casinos willingly withstood the hits out of a sense of patriotic duty.

These directives, imposed by the United States’ war mobilization agency, followed a national call for roughly 200,000 more “able-bodied men, willing to do hard work” between the ages of 17 and 35 (Nevada State Journal, Nov. 21, 1944). The requirements, listed chronologically, were:

• In January, all horse and dog racing in the country was to stop immediately, which it did. The federal government initiated this to combat absenteeism, as much as 30 percent, at war plants located near the racetracks.

The casinos offering betting on these sports suffered a decrease in business. Whereas customers no longer could place bets on races at U.S. places like Pimlico, Jamaica, Belmont and Narragansett, they still could get some action at certain local casinos that subscribed to a race track wire service that covered races held in Mexico and Cuba.

• In early February, more than 300 of Nevada’s gambling dealers, bartenders and other non-essential workers were to begin working at plants and industries in Nevada and on the West Coast, which were crucial to the war effort. Consequently, casinos lost key personnel.

• All U.S. entertainment spots were to close at midnight starting on Feb. 26. They included gambling enterprises, bars, night clubs, theaters, sports arenas, dance halls, roadhouses, saloons, bars and the like, public and private. Restaurants that served food only (no alcohol) were exempted. Affected businesses could reopen at 8 a.m.

“The action is the most drastic of its kind yet promulgated in Washington during the present war,” noted the Nevada State Journal (Feb. 20, 1945).

The reason for the midnight closing was to conserve coal, manpower and transportation and help boost morale of active military service members, all of whom had been prohibited from entering or being in those places after midnight. It also was to help reduce the rate of civilian workers employed in critical industries not showing up to work.

Not only did Nevada’s casinos experience a drop in business, but, also, those open around the clock had to lay off their graveyard shift workers.

Relief From The Dictates

The Germans surrendered on May 8, 1945. The following day, the U.S. director of war mobilization immediately abolished the midnight curfew and the ban on horse and dog racing.

Sources

Photo from pond5.com: “American Flag Background” by ozaiachin