The colorful career of San Francisco-born Joseph Zemansky (1877-1953) spanned three industries and two countries. After childhood in Sacramento, he spent several decades in California before settling in Nevada.

Here are 10 highlights of Zemansky’s professional life and experiences:

Gambling

1) Zemansky helped establish and operate the immensely popular Agua Caliente Casino and Hotel in Tijuana, Mexico, which opened in June 1928. Along with four others, he was part of the Mexican Development Co., the group behind the resort and initial owners of its gambling concession.

2) Zemansky and his Mexican Development Co. partners came under Internal Revenue Bureau (IRB) scrutiny in 1930 for not reporting for tax purposes their share of $550,000 ($8.9 million today) that the group’s head Wirt Bowman divvied between them. The likely skimmed money had come from Bowman’s records-less Agua Caliente “concession fund,” or bribe fund more accurately. When tax men questioned the quartet, three denied ever receiving any money, and the other two, Zemansky included, claimed they’d only borrowed money from the fund. Lacking proof, the IRB dropped the issue.

3) Zemansky had dealings with the Mafia. He and his brother-in-law Barney Morris opened a bingo club in 1934 in Kansas City, Missouri called Club Fortune. The two owned half, and the Kansas City Combine boss John Lazia owned the other half.

4) The Mob allegedly victimized Zemansky. When Lazia was murdered, his successor, Charles Carrollo, assumed Lazia’s 50 percent of Club Fortune. Then in 1938, Carrollo forced Zemansky and Morris to sell him their half for a ridiculous price, $1 according to one report, $10,000 according to another. (The club generated about $60,000 a month, about $1.1 million today!) The transaction took place, but Zemansky asserted Carrollo hadn’t coerced him and Morris into it and the deal had been profitable.

5) Zemansky debuted another Club Fortune in 1937, this one a nightclub in Reno, Nevada with a casino, cocktail lounge and entertainment, which became known for its large, tango offering. After a successful, 10-year run, Zemansky closed the business in 1947 when the property lease expired.

“At the time it was the outstanding night spot in Western Nevada, featuring an unusual decorative theme of potted palms,” wrote the Reno Evening Gazette (Jan. 12, 1953).

Other Business

6) Zemansky’s other businesses included: Diamond Palace, a pawn shop and jewelry store he and his brothers ran for years, and the House of Props, which rented furnishings, sets and objects to movie studios and theater companies, both in Los Angeles, as well as Heaney’s Jewelry & Loan Co. in Reno, co-owned with George Heaney.

7) Zemansky discovered and, for several years, managed boxer Jack Johnson who went on to become a world heavyweight champion.

Crime

8) Zemansky was robbed twice at his Los Angeles home, in 1933 and 1934. The second time, two masked gunmen bound Zemansky, his wife and nephew with neckties, made Zemansky open the vault and stole $5,000 ($100,000 today) in jewels and $200 ($4,000) in cash.

9) Zemansky was arrested in Reno in August 1945 for leaving open Club Fortune’s basement door, thereby violating a city ordinance. His punishment was a $10 ($150 today) fine.

10) Zemansky passed away from a heart attack at age 75 on January 12, 1953. He was in San Bernardino at the time with his wife, visiting her sister on their way to Palm Springs.

Do you have any additional information about Zemansky to share? 

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Jack Johnson, Jack Dempsey, Buddy Baer, Joe Louis

1913-1955

Some famous 20th-century boxers got involved in U.S. and Mexico enterprises offering gambling, some of which, but not all, were knockouts.

Jack Johnson

Jack Arthur Johnson (1878-1946) was the first of the group featured here to enter the gambling arena.

This world heavyweight champion between 1908 and 1915 opened and ran two nightclubs in Tijuana during his years of self-exile there, starting in roughly 1913. (He’d fled to Mexico from the U.S. to avoid doing time for his conviction for having violated the Mann Act.)

Johnson had two clubs. One, the Newport, just off of the city’s main tourist strip, catered to black people. Gambling, boxing and entertainment took place there.

His other club, the Main Event, was for whites. It likely offered gambling, too, but this isn’t certain.

Gambling had been legal in Baja, California since February 1908. The law permitted most types of dice and card games and racing but banned roulette and slot machines. However, many casinos and clubs ignored those restrictions.

Johnson curtailed his south of the border entrepreneurial streak in 1920 by returning to the U.S. to serve his prison sentence.

Jack Dempsey

In 1928, Jack Dempsey (né William Harrison Dempsey, 1895-1983) became involved in a hotel-casino in Ensenada, Mexico. At the time, Prohibition was in effect and gambling mostly was illegal in the States. Dempsey no longer was the world heavyweight champion.

That year, construction on Hotel Playa of Ensenada began after Cía. Mexicana de Rosarito acquired the property using mostly capital from U.S. investors.

“The promoters had shrewdly aligned Jack Dempsey to the enterprise,” Maria Bonifaz de Novelo wrote in the article, “The Hotel Riviera Del Pacífico.” Dempsey “was married to a Hollywood star, Miss Estelle Taylor. Their names alone guaranteed a surefire promotion.” One list of the business’ executives showed Dempsey as president; another indicated he was second vice president.

Also, it’s unknown whether he contributed any money to the project or received shares in exchange for his role in it. Reports on both points are mixed. What is known is the company built a luxurious house for Dempsey adjacent to the hotel-casino.

The $2 million resort on the beach opened on Halloween night, 1930. Per Mexican law, the casino only offered gambling between 8 p.m. and 2 a.m. daily, and excluded all servicemembers, police and people under age 21 from playing.

Whereas the Hotel Playa of Ensenada remained in business for eight years, albeit somewhat of a struggle but attracting high-profile guests, such as Lana Turner, William Hearst, Marion Davies and Myrna Loy, Dempsey’s involvement with it was short-lived. Reportedly, he resigned shortly after the grand opening because he disagreed with how management was running the hotel. He never stayed in the home built for him.

Also during this period, Dempsey bought $100,000 worth (about $1.6 million today) of shares in the company that built and owned the Agua Caliente Casino and Hotel in Tijuana. Also, he agreed to help one of the principals, Wirt Bowman, “line up a new group to promote fights” at the resort, the El Paso Herald reported (Aug. 6, 1929).

Agua Caliente Casino

In 1931, Dempsey partnered with big time Reno, Nevada Mobster-gamblers in a different type of undertaking. He, William “Bill/Curly” Graham and James “Jim/Cinch” McKay set out to promote boxing locally.

In preparation for a planned upcoming bout in The Biggest Little City, the trio had about $100,000 worth of improvements (about $1.75 million today) made to Reno’s race track and fairgrounds on North Wells Avenue. The upgrades and enhancements included construction of an outdoor boxing arena and a clubhouse featuring a casino, dining room and boxes, installation of a loud speaker system along with grandstand remodeling and expansion.

The work began in late April, not even a month after the Nevada Legislature legalized gambling. The improvements were done in two months, in time for the start of a summer horse racing meet and the July 4, Dempsey-refereed fight between heavyweights Max Baer and Paulino Uzcudun (the latter won by decision in 20 rounds).

At the improved Reno facilities, patrons participated in parimutuel gambling at machines trackside and played games of chance in the clubhouse casino.

Reno fight arena under construction, clubhouse behind it on the left

Buddy Baer

Prizefighter Buddy Baer forayed into the gambling club business in Reno in 1950. In March, Baer (né Jacob H. Baer, 1915-1986) and restaurant-bar operator Fred Cullincini debuted Buddy Baer’s at 136 N. Center St. in Reno, the former site of the Bar of Music club. Buddy Baer’s offered drinks, dining, entertainment and slot machine gambling.

At the time, Baer no longer was boxing and instead was acting and performing in nightclubs. Also, he still owned, with Cullincini, a similar venture (likely without gambling) in Sacramento with the same name (later changed to Bar of Music), which opened in 1945.

About 10 months after debuting the club in Reno, Baer presumably bowed out as Cullincini changed its name to Freddie’s Lair. It went out of business in October 1951.

Joe Louis

In 1955, former world heavyweight champion Joseph Louis Barrow (1914-1981) and other investors built and opened the history-making Moulin Rouge, Nevada’s first desegregated hotel-casino. From the owners and employees to the patrons and entertainers, this Las Vegas hotspot was fully integrated.

Louis was the spokesman for the resort, which featured a hotel high-rise containing 110 rooms and a casino equipped for 21, craps and with slots. Other amenities included a bar, showroom, swimming pool, restaurant and dress shop.

Despite the big names it drew, both black and white, the business closed six months later, and the casino filed for bankruptcy.

Are there other associations between boxers and gambling-related businesses we didn’t include? If so, we’d love to hear about them.

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Photo of outdoor boxing arena: by Paffrath Studio, from the University of Nevada, Reno’s Special Collections and University Archives

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More so than craps, roulette, 21 and slots, all on offer, tango enraptured gamblers at Club Fortune, then “the outstanding night spot in Western Nevada,” according to the Reno Evening Gazette (Jan. 12, 1953).

Tango was “the Reno name for the well-known bean game,” as described in the newspaper column, “In the Biggest Little City …,” (Nevada State Journal, Jan. 17). The game had originated in Italy as lotto and had made its way to North America.

The name tango resulted from an incorrect pronunciation of the Spanish word “tengo,” which in the English language translates to “I have (it).” The game also was called beano, named after the dried beans players used to mark their card. Edwin S. Lowe commercialized the game as bingo in the U.S. around 1930.

Despite the various names, all of the versions generally were similar in nature to one another and to what we know today as bingo. In the 1930s and 1940s, players could win a bundle.

“If the house is good, you may win as much as $50” ($950 today), the columnist noted.

Tango With A Twist

Club Fortune’s tango was innovative. When it came to choosing the numbers for each round, the house had its own unique method. It didn’t involve randomly drawn numbers from a hat or numbered balls from a hopper. 

Instead, patrons took turns tossing a baseball into a cart equipped with 80 numbered holes. A worker moved the cart back and forth in the narrow passageway between the two long tango tables, together accommodating 104 players, so they could shoot for a hole right from their seat.

When the ball landed in a hole, a large electronic board automatically displayed its number, and a game attendant announced it. Patrons who had that very number on their tango card marked it. Rather than the typical dried bean or corn kernel, Club Fortune had its guests use markers it had specially made. The first player to fill their card with called numbers won the round.

“The patrons throwing baseballs into the compartments added excitement to the game because customers felt that their skill in throwing the ball could influence the outcome of the game and help them win,” wrote Dwayne Kling in The Rise of the Biggest Little City: An Encyclopedic History of Reno Gaming 1931-1981.

More Than A Casino

Owner Robert Feder debuted Club Fortune on May 28, 1937 after spending about $125,000 ($2.2 million today) on remodeling, furnishings, equipment, gambling licenses and advanced rent. He’d divided the space, on the corner of Second and Center streets,* previously a store, into two large, high-ceilinged, connected rooms. The one to the west, boasting rosewood paneling and blue carpeting, contained the games of chance, a bar and dining room. The east room housed the tango salon.

Along with gambling, the hotspot, with the tagline “Come As You Are,” provided gourmet cuisine. One night’s dinner entrées included grilled spring lamb chops au cresson and roast prime ribs of beef au jus with Yorkshire pudding. The dining staff provided food for the numerous celebrations held there, including breakfasts, luncheons and holiday, anniversary, birthday and other fêtes.

Evening entertainment was routine and featured top names, such as Liberace, Sammy Davis, Jr. and Blossom Sealy.

“In Reno … there is one very gorgeous and beautiful new place to dine, dance, drink and gamble to your heart’s desire (provided your money holds out) — Club Fortune it is called. As an example of elaborate lighting and decoration and lavish expenditure there are few equals in the west, especially,” wrote Charles P. Squires in his newspaper column “Observations.”

Five months after opening, Joseph and Sadie Zemansky replaced Feder. They’d just moved to Reno from Southern California, where Joseph had run a chain of jewelry stores and was an investor in the Agua Caliente Casino and Hotel in Mexico.

After a decade of running Club Fortune, the Zemanskys closed it in early 1947 when the lease for the space expired.

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* Today, the Club Cal-Neva is located there.

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